Selling ideas through …images?

For over 30 years, I’ve connected ideas with people and brands with customers through design. My journey began at a prestigious agency in Seville, where I spent 15 years mastering my craft. Driven by creativity’s free spirit, I eventually forged my own path.

Creation has always been my driving force. As a child, I spent countless hours drawing and building quirky objects (I used to draw non-stop little illustrations that I sold to my uncles and aunts)— a passion that naturally evolved into my career. I studied Fine Arts, specializing in graphic design. My thirst for knowledge led me to pursue intensive training across all design disciplines, as learning continues to fuel my passion.

Since 2014, I’ve led GENIERI, a graphic design studio delivering «Design with purpose»—where aesthetics and functionality merge to achieve clear communication and sales goals. I champion strategic design that adapts to each client’s unique needs, while maintaining unwavering standards of responsibility, punctuality, and personal connection throughout every project.

Rafa®Guerrero. CEO&Founder